A digital marketing sales funnel is a process that takes a person from being unaware of your business to becoming a loyal customer who shares their experiences with others. It's the journey potential customers take on the purchase path, and it consists of several steps, commonly known as the top, middle and bottom of the funnel. The goal of your sales funnel is to move people through the different stages until they are ready to buy your products or services. At the top of the funnel, you have the “knowledge level”, where people first become aware of your product or service.
You need a consistent traffic source and strategy, and a proven sales funnel that works to convert that traffic into leads. As your business grows, you may need to adjust your sales funnel to learn more about your customers and diversify your products and services. The key is to track the level of behavior and engagement at each stage to see where potential customers are in the sales funnel and how well they are performing. You can then use this data to find any holes in the funnel, where potential customers abandon and never convert.
To create a digital marketing sales funnel from scratch, you need to understand your audience, attract them to your website, and turn those visitors into buyers. You can use the AIDAA formula to nurture users from the moment they enter their sales funnel until they become loyal brand advocates. Having a digital marketing funnel can do wonders in terms of generating more sales or customers for your business. However, it's not a perfect science, so you need to be prepared to make adjustments as you go along.