The sales funnel is a concept that helps businesses understand the journey of their potential customers from the moment they become aware of a product or service to the moment they make a purchase (or not). It is a strategic framework that allows companies to convert prospects into customers. Every interaction with customers must follow the steps of the funnel, especially if you want to increase your conversion rate. The sales funnel consists of four stages: knowledge, interest, decision, and action.
At the knowledge level, potential customers become aware of your product or service. They may hear about you through advertising, social media, or word of mouth. At the interest stage, potential customers evaluate your offer based on their level of interest. To move them to the decision stage, you should offer anything that could lead them to make a buying decision, such as a product demonstration, an extended free trial, or a special discount.
Finally, in the action phase, you will get new customers or hear why potential customers are not interested in buying. To get the most out of your sales funnel, it's important to monitor and track some key metrics in your funnel. Paying attention to your sales funnel can improve marketing performance because it provides an ideal process for the customer lifecycle. Most companies use this model to guide their B2C marketing efforts at every stage of the process.When creating a sales funnel, you should always separate each strategy into BOFU (bottom of the funnel), MOFU (middle of the funnel), and TOFU (top of the funnel).
For new customers, focus on education, engagement and product retention. For potential customers who didn't make a purchase, create a new series of care products to consult every few months.Your content strategy must be educational, valuable and promote brand awareness. PPC ads, SEO, videos, and blogs are great for engagement. Potential customers considering your product will appreciate case studies, how-to guides and explanatory videos of the product.Even very good leads can break out of the sales funnel along the way if they aren't looked after carefully.
To ensure success in your sales funnel, it's important to listen to your accounts and understand their challenges so that you can position your solutions in a natural way.