SEO, PPC, referral traffic, etc. Middle of the funnel (MOFU) that describes potential customers in the consideration stage. The marketing funnel essentially describes your customer's journey and experience with your company. It describes the entire process, from the initial stages of obtaining information about your company to turning it into repeat customers.
By carefully analyzing and analyzing your company's marketing funnel, you'll be able to identify the points in a customer's journey where your company needs to improve. This allows your company to have a clearer view of what needs to be done at each stage of the funnel. The ultimate goal is, ultimately, to use the knowledge gained from the marketing funnel to create high conversion rates and greater brand awareness. Knowledge is, of course, the most important aspect of getting new customers for your business.
This happens at the top of your marketing funnel. At this stage, people who have certain problems they need to solve will know your company, since you could be the one to provide them with the solution they need. There are a multitude of ways in which this stage of the funnel could occur, either from Google, YouTube or through some kind of backlink from another site. People will most likely find out about your company through a search engine like Google, so we need to place a lot of emphasis on search engine optimization, as it helps to raise awareness among users if you're one of the top searches for your domain.
In addition to that, there are other ways you could raise awareness about your company, such as through advertising on YouTube, since YouTube is the second largest search engine in the world. We have reached the juncture of interest in the marketing funnel. Your customers have received a call to action to visit your website and have accepted that offer. While you're on your website, there are two important factors they'll consider and take into account.
They'll actively try to find out more information, and to help them learn more, you should keep them interested. To create and keep your customers interested in your products, the key is to offer a first-rate user experience. There are numerous ways to create such an experience for your customers. In essence, you must understand and be clear about who you are targeting and what they are looking for.
This will allow you to plan your website. For starters, you can plan the design of your website so that your users can easily navigate. By prioritizing the visibility of pages that you know are important to your target users, they're less likely to bounce, since it's easier for them to access what they need. Your experience could be improved by posting relevant information on your site.
Ultimately, the goal of the effort is to help capture your interest in the products and services your company offers. Therefore, the key here is to be informative and, at the same time, to make your site easily navigable and enjoyable for your audience. Basically, capturing their interest will also generate additional benefits for your company, such as reducing the bounce rate of your website. Interest is an important part of the funnel because this is where you'll determine whether or not your customers become potential converts.
The middle funnel is responsible for converting new visitors into qualified leads and the lower funnel is where macroconversions or purchases occur. Sales funnels are marketing tactics that guide consumers through every stage of buying a product, starting with product and brand awareness, and ending with buying action.